Throughout history, "allegory" has been used as a sign of visual
identity and a means of communication. The first humans have tried to
scratch and create an image on the walls of the caves to threaten others
with this message or pass messages to others. In the Middle Ages
merchants and craftsmen used signs and symbols to identify their goods
and products. At the beginning of the 20th century, American cowboys
used monopoly signs to identify their livestock ownership.
The
history and design of the logo goes back to ancient Greece. The term
"logo" has derived from the Greek word "logos", which is literary
meaning is "word." The use of a logo, such as trademarks, has been
commonplace since businessmen have existed.
The logo is necessary to
identify a company in the first stage. The logos enhance one
dimensional image of an institution. Having a professional logos for
someone who has a business or product is a requirement, especially if
they want to use intermediaries like the internet to expand their work.
The
use of the logo in the field of advertising includes a wide range of
uses, comprising the use on the company's web site, administrative
papers (letterhead and envelopes, business cards), brochures and
catalogs of the company, posters, stands, billboards, packaging,
calendars and adverts and other items of advertising.
In any case,
the main characteristic of an organization is its logo or logo, which is
part of the corporate identity of a company and because of its long
years of serving the organization, it must be coherent and efficient,
internationally capable and not similar to other logos. The professional
logo has many features that we will mention briefly;
The logo should be unique
A good logo should be identified immediately by the audience, but at the
same time it should not be used in repetitive and public design. Also,
the direct reflection of products and services in the logo is not
appropriate. Using high creativity, professional writing design and
typography can also help to be unique while adding credit to the logo
design.
The Logo should be memorable
A memorable logo should at first glance, challenge the viewer's mind
and raise questions in the mind so that in the way of reaching the
answers, the image of the logo will be in the mind of the audience. The
logo s beauty , which comes from the combination of design and color,
plays a very important role in memorizing it.
The Logo should be FlexibleA heavy and professional logo should be able to fit well and without
changing its nature and purpose across different media. With the
explanation that the logo should be designed to fit well in any type of
information network and not have problems such as poor compilation,
inappropriate quality, or other scale problems. A logo is poor from the
viewpoint of the audience If it does not have the ability to unceasing
transfer from one media to another ,and this logo will loses its
popularity.
The logo must be illustrative
The proper logo should truly reflect the values and culture of the
institution related to it and increase the perception and awareness of
the audience; in this case, the audience will trust the organization.
Simplicity of the logoEffective design of a logo lies in its simplicity. The best designs are
the simplest ones that use colors and text to make more impact, but a
successful logo without these two items can easily be distinguished by
the audience. Adding extra effects or unnecessary texts can distract
audiences from the iconic image and reduce the value of the logo. Also,
the inappropriate use of font sizes and shapes can also reduce the value
of the work.
The logo should be informative
A good logo does not necessarily have to translate accurately about what
the company is doing, but it should be an educational experience for
your audience. A look at the logo should help the audience to
understanding the brand, the logo should reflect the company's culture
or the services provided to consumers. Colored, black and white!
Although color is an important part of designing a good logo, color may
not always be available to the audience. If the logo is not as
attractive as black and white, the audience's attention may be lost. As a
result, the logo should be designed in such a way as to captivate the
attention of users in both color and black and white situations (such as
company stamp or fax paper).
The logo should be longlasting
An effective logo should not have a expiration date. The logo should be
able to preserve itself for decades. If you look at the history of the
design of the logo, you will see that a variety of logos have changed
over the years. If the changes in the logo are fundamental, then that
logo is not a good logo.
Interpretation of the Dehkadeh Sefid Logo:
1- Cherry is the symbol of natural justic
2-Cut in cherry is the symbol of organizational transparency
3-White is the symbol of peace and compromise
4-Turquoise color is the symbol of confidence and serenity
5- moonrise that is the symbol of justic and equity which gradually covers the earth.
6. Spherical logo showing the internationalization of the goals of the Dehkadeh Sefid.
7. Presence of the white word in the cut cherry
8. Combining divine nature with divine names
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