Throughout history, "allegory" has been used as a sign of visual
identity and a means of communication. The first humans have tried to
scratch and create an image on the walls of the caves to threaten others
with this message or pass messages to others. In the Middle Ages
merchants and craftsmen used signs and symbols to identify their goods
and products. At the beginning of the 20th century, American cowboys
used monopoly signs to identify their livestock ownership.
The history and design of the logo goes back to ancient Greece. The term "logo" has derived from the Greek word "logos", which is literary meaning is "word." The use of a logo, such as trademarks, has been commonplace since businessmen have existed.
The logo is necessary to identify a company in the first stage. The logos enhance one dimensional image of an institution. Having a professional logos for someone who has a business or product is a requirement, especially if they want to use intermediaries like the internet to expand their work.
The use of the logo in the field of advertising includes a wide range of uses, comprising the use on the company's web site, administrative papers (letterhead and envelopes, business cards), brochures and catalogs of the company, posters, stands, billboards, packaging, calendars and adverts and other items of advertising.
In any case, the main characteristic of an organization is its logo or logo, which is part of the corporate identity of a company and because of its long years of serving the organization, it must be coherent and efficient, internationally capable and not similar to other logos. The professional logo has many features that we will mention briefly;
The logo should be unique
A good logo should be identified immediately by the audience, but at the same time it should not be used in repetitive and public design. Also, the direct reflection of products and services in the logo is not appropriate. Using high creativity, professional writing design and typography can also help to be unique while adding credit to the logo design.
The Logo should be memorable
A memorable logo should at first glance, challenge the viewer's mind and raise questions in the mind so that in the way of reaching the answers, the image of the logo will be in the mind of the audience. The logo s beauty , which comes from the combination of design and color, plays a very important role in memorizing it.
The Logo should be FlexibleA heavy and professional logo should be able to fit well and without changing its nature and purpose across different media. With the explanation that the logo should be designed to fit well in any type of information network and not have problems such as poor compilation, inappropriate quality, or other scale problems. A logo is poor from the viewpoint of the audience If it does not have the ability to unceasing transfer from one media to another ,and this logo will loses its popularity.
The logo must be illustrative
The proper logo should truly reflect the values and culture of the institution related to it and increase the perception and awareness of the audience; in this case, the audience will trust the organization.
Simplicity of the logoEffective design of a logo lies in its simplicity. The best designs are the simplest ones that use colors and text to make more impact, but a successful logo without these two items can easily be distinguished by the audience. Adding extra effects or unnecessary texts can distract audiences from the iconic image and reduce the value of the logo. Also, the inappropriate use of font sizes and shapes can also reduce the value of the work.
The logo should be informative
A good logo does not necessarily have to translate accurately about what the company is doing, but it should be an educational experience for your audience. A look at the logo should help the audience to understanding the brand, the logo should reflect the company's culture or the services provided to consumers. Colored, black and white! Although color is an important part of designing a good logo, color may not always be available to the audience. If the logo is not as attractive as black and white, the audience's attention may be lost. As a result, the logo should be designed in such a way as to captivate the attention of users in both color and black and white situations (such as company stamp or fax paper).
The logo should be longlasting
An effective logo should not have a expiration date. The logo should be able to preserve itself for decades. If you look at the history of the design of the logo, you will see that a variety of logos have changed over the years. If the changes in the logo are fundamental, then that logo is not a good logo.
Interpretation of the Dehkadeh Sefid Logo:
1- Cherry is the symbol of natural justic
2-Cut in cherry is the symbol of organizational transparency
3-White is the symbol of peace and compromise
4-Turquoise color is the symbol of confidence and serenity
5- moonrise that is the symbol of justic and equity which gradually covers the earth.
6. Spherical logo showing the internationalization of the goals of the Dehkadeh Sefid.
7. Presence of the white word in the cut cherry
8. Combining divine nature with divine names
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